Perhaps the most asked question I’ve answered was secrets to our sustainability as a young, privately held and self-funded company since our inception and during these challenging times. The truth though, there isn’t any secret to that formula. It’s following the basic principles of simplicity and listening to your inner voice. If that tiny voice is speaking to you, there is a very good reason.

Simplicity: Solutions do not lie in more complexity, it’s in simplicity. Keeping culture, people, process, technology – core of your business – simple is the key to sustenance. Avoid using jargon and buzz words that create more confusion than provide a solution. Sometimes they may be good for creating awareness of a brand and are most often used by marketing and public relations department. But, when running a business, provide substance and use language understood by your team, clients, prospects. Keep it simple.

Flexibility: Change is a natural process of life as it is in business. Whether you are an entrepreneur or an employee changing with business need is essential. During recession flexibility is perhaps the biggest asset of an organization, small or large. Adapting to change and being agile are qualities sought after by employer and clients alike.

Alliance: Your client, business partners, board of directors and advisors, and team members are your best alliances. Forming alliances is crucial in the growth of your business. Existing relationships must be nurtured and valued. Be the advocate for your alliances and the return will be many fold. Your alliance are your ambassador. (Forming right alliance is beyond the scope of this write-up but will detail that in another post). During recession your alliances are your most reliable source of expansion and growth. They know you and will vouch for you. Do not neglect your early well wishers while expanding your alliance base though. They are your proven asset.

Shared Vision: In order to remain sustainable, shared vision among key players – team members, partners, alliance – is vital. It’s virtually impossible to provide cutting edge solutions and technologies – or whatever business you may be in – if visions are not shared by core members. Those visions do not have to be aligned 100% but they must be above 85% – my personal magic number is 90%.

Transparency: Whether profiting or hurting in downtime, be transparent about your company’s plans and policies. If change is needed – cutting cost, layoffs – be upfront. Your team and your clients deserve the truth. Your transparency will drive morale, loyalty and repeat clients.

To remain sustainable we keep it simple, transparent, flat and yet elegant.

Tags: alliance, Business, Sustainability, transparency, vision
Posted in Business, Sustainability |